December brings one of the year’s busiest seasons for most businesses, with the months afterwards usually being among the quietest.
So to help take the pain out of the low season and make the peak seasons last longer, we’ve put together some tips for surviving seasonality in your business. (more…)
Summertime always presents great opportunities to promote your business, raise awareness and boost revenue. With consumer confidence growing and forecasters promising hot dry weather over the next few months, we’ve put together some tips to help make this your best summer yet. (more…)
by Client Engagement Manager – Ian Williams
Ian Williams, our financial expert, gives his top tips in applying for a start-up loan from Outset Finance. (more…)
According to a government panel of technology experts, small businesses appear to be underestimating or ignoring the threat of cyber crime. Recent figures show that six out of ten small businesses have suffered a malicious breach in the past year, and half of them had a serious incident. (more…)
by Jane Hooper, Outset Community Site Designer
Of course it is all very well having a website but then you need people to find you and the way most people search for information on the internet is via a search engine, the most popular being Google. Outset’s Community Site Designer Jane Hooper shares her tips on search engine optimisation to help your website to be found. (more…)
by Jane Hooper, Outset Cornwall Web Manager
Identify your objectives
Your first step is to think why you want a website and what you want it to do for your business.
A website is an important marketing tool, and like any other marketing tool it needs to have clear objectives. (more…)
You’ve developed your business idea, done your market research and written your business plan, so now you just need to come up with a name.
A business name can be the lynchpin of your brand and business identity, but it can also bring a lot of grief if you get it wrong. (more…)